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A Guide to the Types of Internal Corporate Communication

In business, internal communication is just as important as external communication. Business leaders are strategists and ideas people, yes, but they are also communicators. Well-run businesses operate efficiently only if they can effectively communicate internally. Many kinds of internal communication are essential in modern business. Here is a very brief rundown of some of the most important varieties. 

Crisis Management 

Every employee within a company needs to know how to respond to a crisis within their organization. Crises can take many forms, from public relations disasters to data breaches. If people are not adequately educated about the chosen crisis management methods of their company, they will take a long time to adequately respond. Crises need to be planned for far in advance of their possible occurrence, and adequate responses need to be communicated internally effectively and clearly. Crisis mitigation plans should be developed in such a way as to be easy to understand and implement. 

Strategic 

Internal strategic communication is essential for the informing and engagement of employees working as part of a larger organization. The more aware of the strategic aims of a company’s employees are, then the more likely they are to focus their work in areas that aid the organization’s drive towards its aims. The best business leaders try to keep employees as in the loop as possible when it comes to the overall strategic aims that they have planned out with other senior members of staff. Employees further down the chain need to know how to adhere to the identity and ethos’ that a company has developed in their quest to meet strategic goals, even if they are only working towards them in an incremental role. 

Employee Training and Experience 

Companies use internal and external networks to provide employees with the training that they need to complete their tasks effectively. They also communicate internally regularly to improve the overall employee experience their workforce has. Employees that are kept in the dark about educational resources will be less likely to work well and less likely to see their opportunities to progress within a company. Internal networks are useful for communicating new educational opportunities for staff members. 

Project Management

Communication is key in project management. Project managers have to be willing to collaborate with the staff under their command and react to communications sent their way swiftly. They need to be able to collaborate with a diverse range of internal stakeholders to ensure that their project is completed within budget and on time. Project managers are expected to bring together disparate resources and teams. Internal communication is one of the most important aspects of project management. The significance of communication in this field has led to the development of project management software explicitly created to grease the wheels of communication among project team members and stakeholders. The best project management software enables a manager to communicate with multiple parties from a central control hub, usually hosted on an intranet or internet network.

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